CULTURE. THRIVE. ACTION.
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The Somm Series
Who We Are
We are a consulting firm that provides cannabis businesses solutions from sales training and bridge gap management to menu evaluations and merchandising.
What We Do
We execute area research and study company culture to combine with our customer analysis. We then create a vision and platform to execute that vision that will last and provide continual gains. We don’t just create processes; we create the drive to execute them with precision.
Who We Serve
Cannabis companies that want an edge for their opening. Cannabis companies that need help cleaning up a previous hire or management group and groups that want to upgrade their sales staff to increase moral, retention and up sales (UPT).
How We Do This
Ryan is obsessed with three things; Cannabis, cannabis customers, and OKRs. Objectives and Key Results are what allow this group to execute unique visions that can set any company apart. Setting company objectives and key results to maintain momentum and accountability are essential to making the vision come alive. They are what make the process and gains last past the honeymoon phase of an operational upgrade.
Success Story
One of Ryan’s creations is the process and theory behind the popular Nevada multi-store operator The Source’s Flower House concept. Flower House was a way to drive traffic and separate The Source from its competitors while creating a unique way for shoppers to anchor into a particular purchasing pattern. It is a way to purchase, merchandise, and present cannabis flower to customers.
Hand selecting flower with a curator’s mentality was the idea behind the concept. The language, structure, and process to support Flower House made it a quick hit in Nevada. Flower House is currently the top performing category and in-house branding structure.
“Knowing the area market, finding some white space within that market, and some old fashion OKRs made Flower House move from an Excel spreadsheet to a profitable operation.”, says Ryan aka The Canna Somm.